Our Story

Our company was founded in 2006 in Southwest Florida. It is family owned and built on biblical principles. This means that we hold ourselves to higher standards than other folks in our industry.  We believe that outdoor activities like fishing, boating, surfing and diving are all opportunities to bring families and friends together.  We strive to make every outing better by providing the outdoor clothing and gear you need to relax and enjoy the beauty of creation. Matthew 4:19 says "Follow Me and I will make you fishers of men".  We take our name, Fish On!, as a commandment to always fellowship with others and to share the Good News of God's Love. 

A portion of all company proceeds goes back into the community via charitable organizations. 

We hope you enjoy our site, and we hope you make the most out of every opportunity to Fish On!

Blessings, Craig Closs (CEO)

a blue and white kite in a boat on the water